The origin of our Allgäuer Büble, the Allgäuer Brauhaus, dates back to 1394. As a brewery with a rich heritage, the brand has many tales to tell. For instance, why the beer is named Allgäuer ‘Büble’. In a time before bottled beer, when most local pubs did their own brewing, a father would send his son – the ‘büble’ – down to the local tavern with a big mug to be filled with beer and brought straight home. As the story goes, the boy would get a little taste on his way back and refill the mug with well water so that the father wouldn’t notice.