Our History

Our History

DISTRIBUTOR OF THE WORLD’S FINEST BEVERAGES

THE HISTORY OF CRESCENT CROWN

Cool Timeline

August 15

1982

Crown Distributing started with 5 trucks and distributed brand such as: Schlitz, Stroh, Schaefer, Guinness, Corona, Samuel Adams and Abita.
August 15

1990

Poydras Street Investors/Moffett Family “PSI” started distribution of The Seven-Up/Royal Crown Bottling Company to 23 parishes /counties in Southeast Louisiana.
August 15

1992

A Joint Venture was formed between PSI and Delta Beverage/Pepsi Bottling operations “JV” in Southeast Louisiana.
August 15

1993

Crown entered into the new age beverage market with the addition of various waters, teas, juices and other non-alcoholic beverages.
August 15

1995

Miller Brands of Greater New Orleans (last Miller brewery owned distributorship in US) was purchased from Miller Brewing Company by the JV which later expanded its distribution through the acquisition of two other Miller Brewing distributorships in Southeast Louisiana (Houma and Napoleonville).
August 15

1996

Heineken USA aligns its brands with the Louisiana Miller/Coors distributor network and the JV adds Heineken USA brands to its portfolio.
August 15

January 2001

The JV is dissolved and PSI/Moffett Family retains 100% of the beer business from the JV; changing the official name back to the original Crescent Distributing LLC that served the New Orleans market for many years.
August 15

October 2001

Crown Distributing officially merges with Crescent Distributing consolidating the Miller and Coors portfolios officially creating Crescent Crown Distributing LLC.
August 15

2004

Crescent Crown “Goes West” acquiring 13 million case MillerCoors consolidated distributor Pearce Beverage in Phoenix, Arizona tripling its size
August 15

2005

Crescent Crown Louisiana acquires Clark Distributing in Lafayette (Miller/Coors), Baton Rouge and Northshore markets (Coors only) expanding and diversifying its Louisiana territory by 4 million cases six months before Hurricane Katrina
August 15

2015

Crescent Crown Arizona acquires 1.5 million cases of brands (Boston Beer, Guinness, Lagunitas, Sapporo) from Alliance Beverage making it the leader of the high-end beer category and overall market share leader in the Phoenix beer market.
August 14

January 2017

Crescent Crown Louisiana acquires Baton Rouge Beverage Company (Miller/Heineken/NA) consolidating the Miller/Coors/Heineken portfolios in the Baton Rouge market.

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